If only certain competitors can outperform their search
rankings and the rankings of other competitors are not changing, it may be
simply overtaken by the competitor ’s SEO performance. Examine the status
of links and content on competing sites that have risen in ranking and examine
the factors that have resulted in good results from targeted web
traffic competing sites. And incorporate those factors into your
content marketing strategy.
Check for new links
Check Ahrefs to see if competitors are getting new backlinks
that boost their rankings. If a competing site gets a useful link, look for
ways to get that link on your website. The Everest method mentioned above
is effective.
Investigate content changes
Investigate what changes the competitor has made to the
content. Compare the after-sales of competing content using Way back
Machine, which lets you examine past pages.
Check for changes at the following points: Especially
information and topics newly added to the content. have you ever thought
to buy
targeted organic website traffic but paused thinking you could develop
other strategies on your own? If you find information on a competing site that
is not on your site, add more detailed information to your content than the
competing site. In recent years, SEO's search intent is more important
than anything else, so it is essential to update content that always provides
information that matches the search intent.
- title
- Meta
description
- content
- Anchor
text
6. Check user experience
Investigate whether the user experience (UX, user
experience) is declining. If changes to websites that can degrade the user
experience reduce the clickthrough rate (CTR) in search results, it can
negatively impact your rankings. Although Google denies it, a common
belief that many SEO experts support is that “UX has some impact on
rankings”.
Therefore, if you make changes to the website that affect
UX, we will investigate if there is any negative impact on the data in the
following items. You can get this data from Google Analytics or Google
Search Console.
- Bounce
rate
- Internal
link, navigation optimization
- Stay
time
- Utilization
of video content
- Page
load time
- Measure
and improve with Page Speed Insights
- Clickthrough
rate for SERPs
- Optimize
title tags and meta descriptions
- Utilization
of rich results
- content
- Content
that matches the user's search intention
- Optimizing
readability on mobile
- font
- Row
height
- color
Conclusion: Appropriate improvement plans and proactive
measures are important
In this guide, we ’ve covered how to deal with Google ’s
lost search rankings based on three simple points:
- Identify
pages and keywords that have lost ranking
- Investigate
why the ranking has dropped
- What
to do to improve the situation
A sharp drop in search ranking can be recovered by
clarifying this point and executing the improvement plan with the correct
means. However, to quickly resolve these SEO issues, it is important to
keep your website monitored. Buy
organic website traffic! We will
deliver highly targeted traffic to you based upon (up to three) keywords that
you provide! You can further target by
geography. Increase your odds of success
and targeted
organic search traffic. If you ’re constantly monitoring your website and
tracking keyword rankings, you ’ll be able to quickly identify problems in the
event of a problem.
As a matter of course, Google Search Console and Google
Analytics have paid SEO tools in place to prevent problems for the entire
website, not just SEO. If you are considering introducing a new
tool, check out this tool list.